Blog: your Google listing, explained
Practical guides for Swiss SMEs: Google Business Profile, reviews, ranking on Google Maps and local SEO. Based on what businesses actually search for.
9 min read
Google Business Profile: the complete guide for Swiss SMEs (2026)
Google Business Profile (formerly Google My Business) explained: what it does, how Google ranks profiles and what moves a Swiss SME up on Google Maps.
Read6 min read
How to create a Google Business Profile, step by step (with verification)
Create a Google Business Profile step by step: account, name, category, address or service area, video or code verification, and the settings to complete on day one.
Read5 min read
Google Business Profile login: sign in and add a manager (2026)
Sign in to Google Business Profile, recover access to your listing, request ownership and add a manager (agency, employee) without sharing your password.
Read7 min read
Optimize your Google Business Profile: the complete checklist (2026)
Optimize a Google Business Profile field by field: categories, name, description, services, photos, hours, attributes, posts. The complete checklist.
Read6 min read
How to rank higher on Google Maps: getting into the top 3 (2026)
How to rank higher on Google Maps: how Google ranks local businesses, what you actually control and the action plan to reach the top 3 in your town.
Read6 min read
How to get more Google reviews (within Google’s rules)
Google reviews: why they matter, how to get more from real customers with a link and QR code, ready-to-send messages, and what Google prohibits.
Read5 min read
How to respond to Google reviews: 12 templates and the rules
Responding to Google reviews, positive and negative: why, how fast, 12 templates to adapt, Google’s rules and the mistakes that cost customers.
Read5 min read
How to remove a Google review: what is possible and what isn’t
Removing a negative or fake Google review: when Google takes it down, how to report it step by step, track the request, appeal, and what to do when it stays.
Read5 min read
Local SEO in Switzerland: the complete guide for SMEs (2026)
Local SEO in Switzerland: Google Business Profile, reviews, local.ch and search.ch, Apple Maps, Bing, your website and languages. What gets an SME found in local searches.
Read4 min read
Is Google Business Profile free? What it really costs (2026)
Google Business Profile is free. What costs is the time to maintain it, a software tool or a provider. The real numbers for a Swiss SME, and the scams to watch for.
Read5 min read
Google Business Profile management in Switzerland: DIY, software or agency? 2026 comparison
Fact-checked comparison: localsearch, Localo, BrightLocal, Partoo and Nora41 for managing a Google Business Profile in Switzerland. Public prices, what’s included, who each suits.
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